Why customers are important to an organization?

• They are the ones that providing the money that keeps the organization alive

• Their needs are the basis for the work of design, production, marketing sales and support departments in the organization

• They are providing an instant and continuous feedback regarding your quality of products, services and support

• Their needs are driving your future development and implementation of technologies in your products and services

• Customers’ opinion form your brand recognition and your position in the market

  
  

Once an organization is focused on providing value and mainlining meaningful dialog with the customers, there are good chances that it will live to see another day.